I turn messy, complex tools into things people can actually use.
Senior IC product designer, 15+ years, in B2B SaaS and B2C. I work on complex, configuration-heavy products and make them feel simple. Research through to dev handoff.
Designing self-service into a setup flow
Redesigned a complex automation setup so people could build it themselves, by letting them see what they built before committing to it. Includes a connected redesign of the template library.
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Measuring what marketers actually do
A shipped rebuild of a campaign dashboard, organized around the metrics marketers own instead of sales outcomes they can't see yet. Research-driven, design owned end to end.
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A health scan that earns the upsell
A scan that turns invisible CRM problems into an honest, specific case for the product that fixes them. Research-driven, design owned end to end.
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Giving sellers a place to see their own work
Four connected dashboards so sales teams could see what they'd done in the platform, built bottom-up from the layer everything else has to trust. Grounded in team research, design owned end to end.
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Fifteen years, in one place
A gallery of recent and older projects from my consumer and B2B years. Travel, commerce, and SaaS, from research through to ship.